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What every creative entrepreneur ought to know about stress

Stress management for successful momtrepreneurs by Wallifyer blog

Level: All creative business owners

Estimated time to read: 30 minutes

Free resource: Free business plan printable

What you gain: An understanding of how stress destroys your creative business + free emergency business plan template

This post contains affiliate links. Any purchases you make by clicking these links provide me with a commission at no extra charge for you. I only promote shops, products, or services I use myself and love. All opinions are 100% my own. Read my full disclosure here.

If your problems are severe or you are uncertain if it is related to stress, you have to see your physician. Do not read this blog post for a medical consultation. I know you know this, but just to be clear before we go on.

Stay focused and reduce stress with my free business plan printable

This post highlights what you need to know about stress and how it impacts your creative business. The goal is to make you aware of the hazards of stress and how to prevent it in your work. Stress is an underlying cause for creative businesses to halt. No stellar SEO, no spot-on sales funnels (and all that jazz) can fix a broken engine. Yes, of course, you need a well-oiled biz too, but you are your key asset.

You need to manage stress in order to have a creative business that will thrive and stand tall in the long run. If you are not convinced, I have gathered common stress-related symptoms that are holding your success back. Not only that, I have created a free business plan printable for you to download in the VIP Lounge.

Use the Emergency Business Plan to throw stress out the window and get back to a healthy workflow when you feel shattered and overwhelmed. If you feel stressed-out the free business plan printable will regain your feeling of control in no-time.

free business plan template to regain control and focus by Wallifyer blog


Concentration and focus

When you strain your mind and soul too hard, you soon lose your ability to concentrate and focus. You need to find your balance asap. You really don’t need to do it all at once, take it step by step. Remember the fairytale about the tortoise and the hare? Let it be a lesson.


how to prevent stress from ruining your creative business by Wallifyer blog


I made this error when I started out my first online business – my Etsy shop. I just wanted to stuff my shop with lots of products – fast. People were screaming I needed more stuff. More and more stuff, fill those shop pages!!! Create, create, create!!! I did not have a plan, no compass, no clue what I was doing. My Etsy shop took a hard hit. This is not the way to go. No-no! I learned my lesson, now I want to share this experience with you. Slow down, breathe, plan and put a thoughtful plan into action. Step by step build your empire. My shop is recovering, but I needed to rework a lot of things. It was very time-consuming and not good time-management on my part. Lucky me I did not put all eggs in one basket! We have to get back to this in a later blog post as differentiation is super-important for a creative entrepreneur.


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Be aware of the way you work

To be able to concentrate and keep your focus you need to be aware of how you work. Are you letting yourself relax and take breaks during the day? Do you allow yourself to take a coffee break and just stare out the window for awhile? Maybe turn on the TV or listen to music? If you’re not letting your brain relax you will start losing your perspective. Staying productive is letting yourself be unproductive. Don’t ever let yourself be the evil boss. Treat yourself as you treat others – with respect and love. 

Take short breaks, stretch and do short yoga exercises that help you focus. I do this 5-minute exercise three times a day. It’s good you’re at home! You have the best work-place ever – your home! I know I talked about it in the last post, but here I go again! I often use my white noise machine during these short breaks. You find the white noise machine here! It makes wonders for your focus and mind.

How to fix it:

  • Take short breaks during the day – every hour at least
  • Do stretches or yoga to get your blood flowing
  • Drink a glass of water, coffee or tea outside to get fresh air
  • Never be your own evil boss. Never
  • Use a white noise machine to relax and focus.

(Video: 6:18 min)

Low self-esteem

If you are stressed you soon lose your self-esteem. Keeping a good relationship with yourself is key to success. Momtrepreneurs, like you and I, often work alone and under hard time-pressure. If you lose your self-esteem you soon lose your motivation. Your motivation is key to keep going. You will only notice your weaknesses and the things you need to improve your business. Not the magic you have created and how your business and creativity is changing the world around you in a positive way.

I think episodes of low self-esteem is very common to experience and something that you need to pay daily attention to. Reflect on how you feel about your business, situation, and products. Are you feeling low and not motivated? Take a break and find the root of your negative feelings. Is it really you and your capability that is not enough? Maybe it is something else that is causing you to feel this way? Take immediate action to eliminate the root of the problem.

How to fix it:

  • Reflect on how you feel about yourself, business and products.
  • Take time to recharge and change your mindset. Even if your thoughts race and you feel stressed-out.
  • Make a mark in your planner of your daily mood. I use smilies. Follow up on mood-trends.
  • Find the root and cause of your feelings. Take action right away!
  • Be your own best friend!

I find this video on self-affirmations for entrepreneurs very helpful – the best I found online. I have used it during times of self-doubt. When I was younger I was an ice-skater and used affirmation exercises before competitions. It really workes. Take the time to try it out. You will be amazed how your mindset can shift with training.

(Video: 32:49 min)

Racing thoughts and overwhelming feelings

When you are stressed-out your thoughts soon starts to race and you feel overwhelmed. You get stuck – you reached the dreaded creative block. This is devastating for your creative business. You start taking business decisions that are not according to your business plan. This is a huge no-no for creative businesses as they are relying on a solid branding. Your customers need to know exactly what they are going to get from you, or they are running for the door! Grab my free printable business plan printable and get your focused in less than 5 minutes!

When I first opened my Etsy I was aiming at everybody – and attracted no-one. It took time to repolish and rebranding my entire shop (a time I could have spent on better things…). If you feel overwhelmed – immediately step away from the computer. A turning point for me was when I was working on a project away from home. When I returned I immediately knew what I needed to do to turn my Etsy around.


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How to fix it:

  • If you feel your thoughts are racing – step away from the computer and grab my free business plan printable
  • Take a break. Let yourself have some time off.
  • Remeber to allow yourself to take baby steps. No need to run.
  • Talk to a friend and get perspective and honest feedback


stress management for work at home moms with online shops by Wallifyer blog

Bad decision making

When you’re under pressure you start making bad business decisions. You’re not capable of seeing the big picture, only details. This is devastating for a creative business. It’s easy to destroy a brand when you’re not cohesive. You need to protect your brand as your customer chose you because of it. They want your aesthetics, your values, and your style. Check your business plan to get back on track.

How to fix it:

  • Take a beak and evaluate how your brand is evolving – are you in control?
  • Look at your costs, what are you spending money on? Are you invest time and money in things that strengthen your brand?
  • Remove products or services that are not suited for your target audience (even if it hurts, I know)

Hard time learning new things

It’s very hard learning new skills under pressure. You need to stay adaptive to your market. You should really spend time learning new things, try things out, evaluate new tools and apps. Make time for learning – even if you feel like it is not “productive”. Self-development is crucial for your business. You need to stay on your toes to be ready to change your product line if the market demands it. A good guarantee of success is to stay educated and curious. Make following trends and new products in your niche a must.

How to fix it:

  • Do relaxation exercises like yoga or meditation if you feel you can’t afford wasting time on learning
  • Mix learning with your production
  • Let yourself fail – you learn by doing
  • Step away from production and do some market research in company with a cup of coffee


When you are stressed out the mom-guilt strikes. You feel like you are out of control and your kids are taking a toll because of your business activities. You need to scale down, take a breath, and focus on the essential core of your business. Voilá you suddenly have more time for family activities.

Again, read your business plan and let everything that is not included in your core activities rest for a while. It is amazing how easily you get distracted sitting by yourself in front of the computer. You lose perspective and start working on too many tasks at the same time. If you don’t have a business plan, grab my free business plan printable. When you sit down and write everything down on paper things will get clear, I promise!

How to fix it:

  • Grab my free business plan printable and start writing
  • Cut distractions and stay true to your core business idea
  • Make room for family activities by scaling down
  • Get yourself a business planner and get things organized

free printable business plan template to help you feel relaxed and focused by Wallifyer blog-min

Yes, I really need this!


I hope my tips help you get focused and pay more attention to the core of your business. It is easy to get distracted which causes unnecessary stress. My Emergency Business Plan template is all you need to get yourself back on track when your thoughts are racing and you feel out of control. I love to hear all about your strategies and workflow! What do you do when you feel out of control?


Welcome to Wallifyer blog a place where creative momtrepreneurs learn the importance of self-care and stress management to ensure a thriving creative online business

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24 thoughts on “What every creative entrepreneur ought to know about stress

  1. Omg this is my exact issue. I get so uninspired and stress completely kills my motivation.
    I know it’s happening and know I need to change something, but still just continually try to refocus myself. I particularly love these points;
    Take short breaks during the day – every hour at least
    Do stretches or yoga to get your blood flowing
    Drink a glass of water, coffee or tea outside to get fresh air
    Never be your own evil boss. Never
    Use a white noise machine to relax and focus.

    I know that ALL of these things absolutely help, especially getting outside. I just didn’t opt to do that. I’m going to do so now! Thank you for the prompt.

    And I love your blog btw!!

    1. Yes, stress is a killer for creativity. I battle it every day. It took me some years to figure out how devasting stress, in fact, was to my biz. I always thought I was not working as hard as I should be, pushing myself to the limit every single day. Posting on social, making more listings for my online shop, trying to get more freelance jobs, working my site, working and working. And yes, of course, one has to work hard that is no secret – but you have to work smart. When you slow down you see the whole picture, not just the details. You can assess the market, make smart choices on what to produce and so on. That takes time and a calm mind. I am so happy you are noticing how stress affects you, you are going to be so much more productive from now on. I promise! Love to hear how things go for you!

  2. When I am stressed it is so hard to think creatively. I agree with you that a plan helps us focus. For me when I plan it helps me work on auto-pilot so I don’t have to think about it all the time. Thanks for the tips.

    1. It is impossible to get the creativity going when you are stressed out. Positive stress, as when you are looking forward to something can make you create wonders though. I agree with you on the autopilot thing, but be careful you don’t fall into the trap of just doing your thing and forget to really take notice of your market. As a mother auto-pilot mode is a life-saver though 😀 Thank you for sharing your thoughts. I love to hear how things go. I will certainly think more about the autopilot thing. <3

  3. Thank you for these awesome tips! I’m def using the printable to kick start my styling business!

    1. That is wonderful, I hope my emergency business plan will help you to focus and stay productive (on the important stuff! :-))! Please let me know what you think and how things go! Lots of love!

  4. Such great tips to help manage stress! Stress always impedes on my creativity and work. I can’t wait to try these!

  5. These are all such great tips!! Stress is sometimes un-avoidable but can definitely be managed. Going on a walk and getting some fresh air always helps clear my head!

    1. Yes, stress is always present (as business owners it is hard to duck). A plan to manage it’s essential. It’s a necessity to have the energy to pull through. Walks are super, the best emergency method there is!

  6. This is very helpful for me. I am going to try to use this printables for offline business someday. I hope I can use it well. I studied business planning, but it’s been years since. Thank you so much for the great tips with stress and such!

    1. You can use the business plan for offline business as well! I will write more about how to make a killer business plan. It is so important to set goals (on paper) to be able to work productively and efficiently. Thank you for your kind words. Keep me posted on how things go. <3

  7. Such an informative article. Thank you!

    1. Thank you so much, Shoma! If there is anything you want me to write more about – please let me know. I want to make life easier for all you striving and hard-working ladies out there. <3

  8. Thank you for this. so much to think about:)

    1. Oh, thank you so much! Yes, the post is quite packed with info. I just wanted to make a super-post, to begin with, so I can discuss it a bit more in depth later on. If there is anything you want me to write more about, please let me know.

  9. […] I hope this little guide helps you start using mockups. Your life as a creative momtrepreneur will be much more productive and relaxed knowing you only need a few minutes to make stellar product pictures for your storefront. If you want to read more about how to relax as a momtrepreneur, read this post! […]

  10. Wow. I needed this today. Thank you so much for sharing this! I’m facing the exact same problem with my Etsy shop and I need to figure out how to stop, rewind, and rethink my plan.

    1. Oh, I’m with you! Sometimes things can be overwhelming. Try to just stop and really think, don’t do anything hasty. Slow thinking is the best way to find a new direction or a new action plan. You will see things clear if you let yourself just unwind. Just pop me a message if you need to vent! Lots of love!

      1. Thank you so much! I was having a rough evening last night just with the disconnect between how I wish everything was going and the reality of the situation. I appreciate your support!

      2. I know how it can be. I am writing a post about how to handle creative block. Maybe it can be helpful? Stay tuned, I hope I am able to post it soon. Hugs!

      3. Thanks for all the advice! I’m trying to think of new ways to get people to my etsy shop. Maybe we can work on a post together regarding that, or something similar? I’d love to collaborate if you’re willing!

      4. Oh I love that! Sounds like a wonderful idea!

      5. Awesome! My e-mail address is, or we can connect on instagram @moondustsoul or twitter @moondustsoul_. I look forward to working with you! 🙂

  11. […] The thing most people misunderstand about creativity is that you have to wait for it, that it comes to you. You’re in control of your creativity. Scary, yes, but it’s the truth. But fear no more, you’re soon going to be a master in tricking your creativity. If you want to learn more about stress and creativity, you can read my blog post here. […]

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